基地用地處于城市中心——“大十 字”的橫軸上，與規劃中的商務街與基地隔街相望，并配套有學校、商業及城市公園等設施。基地北面為北京東路，南鄰環城東 路，華聯路處于兩地塊之間，交通十分便利，離市政府僅 2 公里，離凱里火車站僅 3 公里。基地擁有較好的外部景觀資源：西面為蘋果山公園， 東南面與羅漢山森林公園毗鄰，成為基地天熱綠色氧吧。本項目用地從交通、配套、 景觀資源及發展潛力等方面都有較好的區位優勢。以凱里特色文化旅游為主導產業基礎，通過發掘城市精神價值，重拾產業資源、引導市民城市文化生活、豐富特色文化旅游內涵，將本項目打造成為集藝術創意、商業、文化、科教、娛樂休閑為一體的特色文化創新小鎮項目。

The site is located on the horizontal axis of the "big ten" in the center of the city, across the street from the planned commercial street and the base, and is equipped with schools, commercial and urban parks and other facilities. The base is adjacent to Beijing East Road in the north, Huancheng East Road in the south, and Hualian Road is located between the two plots, with very convenient transportation, only 2 kilometers away from the municipal government and only 3 kilometers away from Kaili Railway Station. The base has good external landscape resources: Apple Mountain Park in the west, and Luohan Mountain Forest Park in the southeast, which has become a hot green oxygen bar in the base. The land of this project has good location advantages in terms of transportation, supporting facilities, landscape resources and development potential.

 With Kaili's characteristic cultural tourism as the leading industrial foundation, the project will be built into a characteristic cultural innovation town project integrating artistic creativity, commerce, culture, science and education, entertainment and leisure by exploring the spiritual value of the city, regaining industrial resources, guiding the urban cultural life of citizens, and enriching the connotation of characteristic cultural tourism.